Council Post: How To Make Your Press Releases And Blog Posts More Relevant For SEO
No: “We’re proud to announce…”
No: “You won’t want to miss out on…”
Press releases aren’t sales copy.
This feature is something that blogs and press releases have in common. If your target audience sees that your blogs are sales vomit, they’ll leave your site quickly, and that trust and credibility that you were trying to build will go “poof.” Yes, the goal is sales, but when the media sees that your PR is really just a thinly veiled sales pitch, they’ll hit “delete” in a split second.
Consider these PR ideas for getting your name out there with a legit angle:
• Awards.
• Promotions.
• Continuing education.
• New management or staff.
• New product, service or location.
• Financial reports (something quantifiable is best, such as “Sales are up 20% in Q4”)
• Piggybacking on news/statistics (“With Las Vegas Car Crashes Surging, XYZ Law Firm Urges Motorists to…”).
• Charitable events your company sponsors or participates in.
• Participation at a conference or convention.
Hopefully, this rundown will equip you with the know-how to generate rocking press releases that will get your brand in front of thousands. Now that you know what constitutes an attention-grabbing PR, write one! Everyone is hungry for good news in 2021, so get your newsworthy ideas — and your brand — out there for more people to see.
Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?[3][4]
References
- ^ https://www.seonational.com/ (www.seonational.com)
- ^ https://www.forbes.com/sites/forbesagencycouncil/2020/04/20/eight-seo-myths-to-let-go-of/?sh=6456db2e7caa (www.forbes.com)
- ^ https://councils.forbes.com/forbesagencycouncil?utm_source=forbes.com&utm_medium=referral&utm_campaign=forbes-links&utm_content=in-article-ad-links (councils.forbes.com)
- ^ https://councils.forbes.com/qualify?utm_source=forbes.com&utm_medium=referral&utm_campaign=forbes-links&utm_term=fac&utm_content=in-article-ad-links (councils.forbes.com)
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